Firstkontak Consultant Inc.

STOP OVERPAYING TAXES
WITHOUT A REAL BUSINESS
STRATEGY

We help qualified W-2 earners launch a turnkey Turo business structured for legitimate Year 1 deductions and long-term income potential. Operator-led. 90-day build. Done with you.

5 YRS
Turo Hosting
1,500+
Trips Completed
22
Cars at Peak
SD
Market Operator
Investment
$15,000
Est. Year 1 Savings
$3,300–$5,400
Setup Time
90 Days
TAX SAVINGS CALCULATOR
Enter your W-2 info. See your estimated Year 1 savings.
Illustrative estimate · 2026 federal tax model · Actual results depend on your CPA's implementation
Estimated Year 1 Federal Tax Savings
$0
Approx. $0/month · modeled estimate
Vehicle Depreciation (§179 / Bonus) $0
Startup & Organizational Costs (§195/§248) $0
Business Operating Expenses $0
QBI Deduction (20% Pass-Through) $0
Effective Tax Rate Change (est.) —
Modeled ROI on $15,000 —
BOOK YOUR STRATEGY CALL →
This is a modeled estimate based on 2026 federal tax brackets and standard deduction assumptions. It assumes the business is properly structured and operational, with income/loss flowing through your S-Corp K-1. Not tax advice. Actual savings depend on your complete tax picture, entity structure, placed-in-service timing, and CPA implementation. Consult a licensed CPA before making any tax or business decisions.
Why This Works
NOT A TAX TRICK.
A REAL BUSINESS.

The tax benefit is real — but it's the byproduct of launching a properly structured, asset-backed operating business. That distinction matters.

You're not buying a deduction.
You're launching a real vehicle rental business — one structured to maximize legitimate tax benefits from day one.

$
Real asset, real equity. You own the vehicle outright. It generates rental income and builds business credit in your S-Corp's name.
§
Deductions attached to real activity. Every tax benefit — depreciation, startup costs, operating expenses — is grounded in legitimate business activity, not paper transactions.
↑
Income potential compounds. Year 1 launches one vehicle. The same structure scales to two, three, or more — with your business credit and operating systems already in place.
✓
Tax savings on a foundation that holds up. A properly documented, CPA-reviewed Turo business with S-Corp structure withstands scrutiny. We build it right from day one.
The Economics
At $100K–$200K W-2 income, most earners pay an effective federal rate of 18–24% with no business strategy.

A properly structured Turo business with S-Corp election may reduce your taxable income by $15,000–$20,000+ in Year 1 through vehicle depreciation, startup cost deductions, and operating expenses.

On a $15,000 investment, the modeled tax savings alone can partially or fully offset the cost — before the vehicle generates a single dollar of rental income.

Modeled estimate. Actual results depend on income, filing status, entity setup, and CPA implementation.
The Process
FROM W-2 EARNER TO
BUSINESS OWNER IN 90 DAYS

We handle entity formation, vehicle sourcing, Turo launch, and tax documentation — so you keep earning at your W-2 job while your new business is being built.

01
Strategy Call & Fit Check
We review your income, filing status, tax situation, and goals. If the structure makes sense for you, we move forward. If it doesn't, we'll tell you straight — before you spend a dollar.
Week 1 · No obligation
02
Business Entity + Infrastructure
S-Corp formation via CorpNet, virtual office via OpusVO, business bank account via Bluevine, and business credit building from day one. Your business is a real company from week one.
Weeks 2–4
03
Vehicle Sourcing + Turo Launch
We source your vehicle wholesale through licensed auction access, handle prep, maintenance, detailing, and professional photography. Fully optimized Turo listing — ready for bookings.
Weeks 5–8
04
Operate, Earn + Reduce Taxes
Hands-on co-hosting and coaching through 90 days. Your business earns rental income. Your CPA has a complete depreciation schedule, deduction tracker, and expense framework ready at tax time.
Weeks 9–12
What's Included
THE $15,000 TURNKEY
TURO BUSINESS PACKAGE

Four pillars. Everything required to launch a real, revenue-generating Turo business structured for maximum tax benefit. No guesswork. No trial-and-error.

Pillar 1 · Formation & Infrastructure
01
S-Corp Formation (CorpNet)
LLC with S-Corp election filed — the structure that enables salary/distribution splitting and qualifies you for the 20% QBI deduction.
02
Virtual Business Address & Phone (OpusVO)
Registered agent address, professional business phone line. Your company operates like a real business from day one — because it is.
03
Business Bank Account (Bluevine)
Dedicated business checking with no monthly fees. Clean separation of business and personal finances — required for tax compliance and audit readiness.
04
Business Credit Building
Experian Business Credit monitoring and credit builder service. Building a business credit profile independent of your personal score from month one.
05
Wholesale Dealer License
Access to Copart, IAAI, and other wholesale auctions. Buy vehicles below retail — maximizing depreciation benefit and profit margin from the start.
Pillar 2 · Vehicle Acquisition & Prep
06
Vehicle Acquisition ($5,000–$8,000)
We source and acquire a Turo-optimized vehicle wholesale in your S-Corp's name — typically a 2010–2016 compact or mid-size with strong booking history. Purchase price may be fully depreciable in Year 1 under §179 / bonus depreciation. When applicable, we target vehicles over 6,000 lbs GVWR to escape the §280F passenger auto depreciation cap entirely.
07
Vehicle Prep & Turo-Ready ($2,000)
Full mechanical inspection, maintenance, detailing, professional photography, and Turo listing optimization. Guest-ready from day one — the way a real operator builds a fleet.
Pillar 3 · Turo Launch & Operations
08
Operating Playbook & SOPs
Guest communication templates, pricing strategy, cleaning protocol, maintenance schedule, and bookkeeping framework. The system that runs the business — not just the launch.
09
90-Day Co-Hosting & Coaching
Hands-on operational support for the first 90 days. Booking management, issue handling, operational refinement — with someone who has run 1,500+ trips beside you.
Pillar 4 · Tax Documentation & Support
10
Tax Strategy Documentation
Complete depreciation schedule, deduction tracker, expense categorization framework, and bookkeeping structure — ready for your CPA at tax time. Clean records, clean deductions.
$15,000
One-time investment. Structured so that much of the cost may qualify as deductible business expense in Year 1.
Package Economics
Vehicle (depreciable §179/§168(k))$5,000–$8,000
Vehicle prep (deductible §162)~$2,000
S-Corp formation (§248)~$1,500
Consulting/launch fees (§195/§162)~$5,000
Ongoing ops + coaching~$1,500
BOOK YOUR CALL →
Vehicle depreciable under §179 / §168(k) bonus depreciation. Standard passenger autos subject to §280F cap ($20,300, 2026) — a $5,000–$8,000 vehicle falls fully under this cap. Vehicles over 6,000 lbs GVWR are exempt from §280F entirely, enabling full first-year deduction with no dollar limit. Startup costs deductible under §195 (up to $5,000 Year 1); fees paid after business commencement are fully deductible as §162 ordinary expenses. Organizational costs deductible under §248. Operating expenses deductible under §162. Consult a licensed CPA for your specific treatment.
The Tax Law
THE LEGAL FRAMEWORK
BEHIND YOUR SAVINGS

This isn't a loophole. These are provisions written into the Internal Revenue Code to encourage business ownership and capital investment. Here's what drives the benefit — and what affects your actual outcome.

What Creates the Benefit
  • Vehicle depreciation (§179 / bonus, §168(k))
  • 7-day average rental rule — losses offset W-2 income
  • Startup & organizational cost deductions
  • Business operating expense deductions
  • S-Corp salary/distribution structure
  • QBI 20% pass-through deduction
  • Solo 401(k) & health insurance deductions
What Affects Your Outcome
  • Your income level & filing status
  • Vehicle placed-in-service timing
  • Business use percentage & recordkeeping
  • Reasonable compensation determination
  • Net business income vs. loss position
  • CPA review & implementation quality
What This Is Not
  • Not a guaranteed tax outcome
  • Not a passive-income promise
  • Not a substitute for CPA advice
  • Not a paper transaction or scheme
  • Not for people unwilling to operate a real business
  • Not one-size-fits-all — results vary
§179 & Bonus Depreciation
The OBBBA (signed July 2025) restored 100% bonus depreciation for vehicles placed in service after Jan 19, 2025. For standard passenger autos, the §280F cap limits first-year depreciation to $20,300 (2026). A $5,000–$8,000 wholesale vehicle falls fully under that cap — and may be fully deductible in Year 1. When applicable, vehicles over 6,000 lbs GVWR escape §280F entirely under §168(k) — no cap — maximizing depreciation on higher-value acquisitions.
S-Corp Tax Structure
As an S-Corp owner, only your reasonable salary is subject to FICA (15.3%). Distributions are not. The QBI deduction (now permanent under OBBBA) provides an additional 20% deduction on qualified business income passed through to your personal return — subject to income thresholds.
Startup Costs — §195 & §248
Up to $5,000 in startup expenses may be deductible in Year 1 under §195 (subject to phase-out above $50,000 total). Up to $5,000 in organizational costs deductible separately under §248 — an independent deduction bucket. Excess amortizes over 180 months. Key timing advantage: consulting and coaching fees paid after the business begins operations qualify as fully deductible §162 ordinary expenses — no cap.
Why Turo Losses Offset W-2 Income
Under Treas. Reg. §1.469-1T(e)(3)(ii)(A), an activity is not a rental activity if the average customer use period is 7 days or less. Turo bookings average 3–4 days. That reclassifies your activity as an active trade or business — not passive income. With material participation, losses flow through your S-Corp K-1 and offset W-2 income dollar-for-dollar. Without this rule, rental losses would be passive — zero offset for W-2 earners above $150K AGI.
Business Expense Deductions
Ordinary and necessary business expenses deductible under §162 include: commercial insurance, maintenance, cleaning, Turo fees, bookkeeping software, business phone, internet allocation, mileage, professional development, and home office if applicable.
Retirement + Health Insurance
As an S-Corp owner you may establish a Solo 401(k) — contribution limits up to $70,000 (2026), sheltering significant income from taxation. 2%+ S-Corp shareholders may also deduct health insurance premiums above the line. Consult a CPA for plan setup and contribution strategy.
Deduction Category Est. Year 1 Amount
Vehicle Acquisition (§179 / Bonus Depreciation, §168(k))$5,000–$8,000
Vehicle Prep, Maintenance, Turo-Ready$2,000
Startup Costs — Consulting & Launch (§195/§162)$5,000
Organizational Costs — S-Corp Formation (§248)$1,500
Virtual Office, Phone, Registered Agent$600
Business Credit Monitoring (Experian)$300
Commercial Auto Insurance$1,800
Turo Platform Fees (est. from revenue)$900
Bookkeeping Software$300
Business Phone / Internet Allocation$600
Mileage (vehicle delivery/pickup/ops)$800
Professional Development / Education$500
90-Day Coaching & Operational Support$2,000
Total Estimated Year 1 Deductions$18,300–$21,300

Estimated figures. Actual deductible amounts depend on business activity, proper documentation, and CPA review. Not all deductions apply in every situation.

Important: The tax framework described above reflects established IRS provisions as of 2026 federal tax law. Individual outcomes depend on your specific income, filing status, entity structure, business activity, timing, and CPA implementation. This is not tax advice. Work with a licensed CPA or tax professional before making any decisions.

On vehicle weight and depreciation: Vehicles over 6,000 lbs GVWR (e.g., Chevy Tahoe, Ford Expedition, GMC Yukon) are exempt from §280F depreciation caps under §168(k) bonus depreciation — meaning the full purchase price is deductible in Year 1 with no dollar limit. GVWR is confirmed on the manufacturer's Federal certification label on the driver-side door jamb, not estimated from trim level. When market conditions and vehicle availability allow, we prioritize these vehicles.
Operator-Led
WHY FIRSTKONTAK.
WHY MAURICE GORING.

I'm not a course seller. I'm not a consultant who studied Turo from the outside. I built and operated a 22-vehicle Turo fleet in San Diego — from one car to a real fleet, using the exact sourcing, structure, and systems I now build for clients.

5 YRS
Turo hosting experience. Built from one car to 22 — and back to a focused, high-margin fleet. I've navigated the full lifecycle.
1,500+
Completed trips. Not theory. Not simulations. Actual bookings, actual guests, actual issues resolved — at scale.
$10K+
Monthly revenue at peak. One-man operation with a documented system — the same system we build for clients.
SD
San Diego market depth. I know which vehicles book, which neighborhoods move, and what buyers miss their first year.
WHY THIS SYSTEM
IS DIFFERENT
Operator-led, not course-seller theory. Every SOP, template, and sourcing decision comes from real fleet operations — not a webinar.
Wholesale dealer access. I hold a dealer license. That means Copart and IAAI access — not retail markups on your business asset.
Fit-first screening. If the numbers or the profile don't make sense for this model, I'll tell you before you invest. That's not weakness — it's how serious operators work.
Tax documentation built into the process. Most operators can't hand their CPA a clean depreciation schedule at year end. We build that structure from day one.
One vehicle first. Not a fantasy fleet. A single well-launched vehicle with a real system — the right way to start a scalable business.
Qualification
IS THIS FOR YOU?
✓ GOOD FIT
  • W-2 income between $100K–$200K with no real tax strategy
  • Married, filing jointly — writing big checks to the IRS every year
  • Want a legitimate business entity that generates deductions and income
  • Have $15,000 to invest in a structured, done-for-you launch
  • Willing to operate one vehicle with coaching support
  • Understand this is a real business, not passive income fantasy
  • Value clean execution and documented systems over DIY guesswork
  • Ready to work with a CPA to implement the tax strategy properly
✕ NOT A FIT
  • Looking for guaranteed income or guaranteed tax outcomes
  • Not willing to invest $15,000 in a structured business launch
  • Want to skip entity formation or proper tax structure
  • Expecting to make six figures from one vehicle
  • Not ready to operate a business with real responsibilities
  • Looking for a write-off without operating a real business
  • Want shortcuts, not a real process
  • Already have a CPA with a full tax optimization strategy in place
Questions
FREQUENTLY ASKED
Most of it may qualify as a deductible business expense. The vehicle ($5,000–$8,000) may be fully depreciable in Year 1 under §179 / bonus depreciation — and if it qualifies as a vehicle over 6,000 lbs GVWR, the full cost is deductible under §168(k) with no dollar cap. Business formation costs (~$1,500) qualify under §248. Consulting and coaching fees paid after the business begins operations are fully deductible as §162 ordinary business expenses with no cap. Pre-launch fees qualify under §195 (up to $5,000 deductible in Year 1). Operating costs are deductible under §162. We structure the package and timing to maximize legitimate deductions. Confirm the exact treatment with your CPA.
Using 2026 federal brackets (Rev. Proc. 2025-32), the defensible range for W-2 earners at $100K–$200K is $3,300–$5,400 in Year 1 federal and state tax savings combined. The higher end applies to single filers above $105K taxable income (24% bracket) in states with 5–9% income tax rates. These are modeled estimates — always confirm with a licensed CPA before making decisions.
No. This is designed for W-2 employees. You keep your job and your paycheck. The Turo business runs alongside your career. The business deductions may offset your W-2 tax liability — that's the structure.
We source practical, high-demand vehicles from wholesale auctions (Copart, IAAI) in the $5,000–$8,000 range — typically 2010–2016 models with strong Turo booking history. The vehicle is acquired in your S-Corp's name for depreciation purposes. When market conditions and the package allow, we target vehicles over 6,000 lbs GVWR (Tahoe, Expedition, Yukon, Suburban) — these qualify for full §168(k) bonus depreciation with no §280F dollar cap, meaning the entire purchase price may be deductible in Year 1. We don't buy exotics or high-maintenance luxury — we buy smart.
No. This is a real business. Revenue depends on vehicle selection, market conditions, pricing strategy, utilization, and your execution. What we can deliver is a properly structured, well-launched business with the best possible starting position. The tax deductions are based on established IRS provisions — the income depends on how the business performs.
Approximately 90 days from commitment to first bookings. Entity formation, banking, and infrastructure: weeks 1–4. Vehicle sourcing, acquisition, and prep: weeks 5–8. Turo listing launch, first bookings, and operational coaching: weeks 9–12. You'll have a running business by the end of the build — not a plan.
You'll have full operational capability — SOPs, templates, pricing strategy, a running Turo business, and tax documentation ready for your CPA. From there you can operate independently, scale with a second vehicle using the same structure, or discuss continued co-hosting arrangements.
A sole proprietorship puts all net income on Schedule SE — subject to full self-employment tax (15.3%). An S-Corp lets you split income between salary and distributions, so only the salary is subject to FICA. Distributions pass through tax-free of SE tax. At W-2 income of $100K–$200K, the S-Corp structure also unlocks the 20% QBI deduction and Solo 401(k) contributions. The difference compounds significantly at higher income levels — which is why the structure matters from day one.
Material participation — what makes your Turo losses deductible against W-2 income — requires at least 100 hours of documented business activity per year under IRS Test #3 (Temp. Treas. Reg. §1.469-5T(a)(3)). That's roughly 2 hours per week. Qualifying activities include guest communication, vehicle prep, pricing optimization, cleaning coordination, bookkeeping, and market research. We recommend tracking hours in real-time using a calendar or time-tracking app — contemporaneous logs carry far more weight than year-end reconstructions if you're ever audited.
This is the question most CPAs don't know to ask. Under federal tax regulations (Treas. Reg. §1.469-1T(e)(3)(ii)(A)), an activity is NOT classified as a rental activity if the average customer use period is 7 days or less. Turo bookings average 3–4 days — well below that threshold. This means your Turo business is reclassified as an active trade or business, not passive rental income. If you materially participate (100+ hrs/yr), losses are non-passive and offset your W-2 income dollar-for-dollar. Without this rule, rental losses would be passive — and at $150K+ AGI, the passive loss allowance phases out completely, leaving you with zero current-year benefit.
Next Step
READY TO BUILD A REAL
BUSINESS TAX STRATEGY?

Book a 30-minute strategy call. We'll review your income, filing status, and goals — and show you whether this structure makes sense for your situation before you spend a dollar.

What Happens on the Call
  • We review your income range, filing status, and current tax picture
  • We walk through the modeled Year 1 savings for your specific situation
  • We explain the full package, timeline, and what you're responsible for
  • If it's a fit, we tell you how to move forward. If it's not, we tell you straight.
  • No pressure. No commitment required to book.

Come with your W-2 income range, filing status, and any questions. 30 minutes is enough to know if this makes sense.

📞 (858) 423-0282 ✉ info@firstkontakconsultant.com